Jolyon Hobby

Brought up on a mixed arable and dairy farm in Wiltshire I was destined to work in the agriculture and associated industries.
I studied a BSc Hons in Agriculture and Land Management.
I was a farmer for 3 years post degree, before turning my attention to a fascination in markets and began a career in the UK grain trade.
Following 20 years of trading with 13 years running my own trading business, with an associated transport company, I left the physical grain trade.
Over the last 8 years I have pursued interests in the agri-food supply chain, focusing on the impact of commodities and their price volatility together with transport logistics on the food chain.
I currently write about the World wheat markets as well as providing support to businesses from farm to retailer. Assisting in their quest to manage margin impacted by commodity volatility and transport logistics.

Hard Wheat vs. Soft Wheat

  • Wheat uses vary around the world, whether it be to feed people, livestock, or a small number of industrial uses.
  • Many processes, often for human consumption, need individual types of wheat (hard or soft), with tailored quality specifications to meet the process’ needs.
  • This Explainer will focus on the differences between ‘hard’ and ‘soft’ wheat.

Jolyon Hobby

4 years ago

1 min read

Winter Wheat vs. Spring Wheat

  • Surely it is really simple; wheat is wheat? You can use it to feed animals and humans. We use it to make biscuits, cakes, and bread. And it’s all the same, isn’t it?
  • No, it’s a lot more complicated than this.
  • This Explainer will focus on the differences between winter-sown and spring-sown wheat.

Jolyon Hobby

4 years ago

1 min read

The World’s Largest Wheat Users and Importers

  • In order to understand the major trade flows and how it all fits together, we need to look at who produces what and where they are, together with who uses what and where they are.
  • On Monday, we looked at the world’s largest wheat producers and exporters.
  • So, it now makes sense to look at who is on the receiving end; the users and importers.

Jolyon Hobby

4 years ago

1 min read

The World’s Largest Wheat Producers and Exporters

  • As we know, markets are shaped by supply and demand.
  • In order to understand the major trade flows and how it all fits together, we need to look at who produces what and where they are, together with who uses what and where they are.
  • Let’s firstly tackle the former, by looking closely at the world’s largest wheat producers and exporters.

Jolyon Hobby

4 years ago

2 min read

WASDE: Australia Looking at Record Wheat Crop

  • Last week’s USDA WASDE release showed how a changing picture impacts the world’s wheat trade.
  • Australia’s harvest has had a stroke of luck, with heavy rainfall meaning their crop should be 11m tonnes up year-on-year.
  • In contrast, the EU is facing significant crop losses having failed to plant during their very wet autumn and dry spring.

Jolyon Hobby

4 years ago

4 min read

Weekly Wheat Wonders: The Lull Before the Storm

  • The world’s wheat markets have been more stable again this week.
  • The harvest is underway in parts of the Northern Hemisphere.
  • Buyers and sellers are relatively quiet as the crop sizes are difficult to determine.

Jolyon Hobby

4 years ago

3 min read