Jolyon Hobby

Brought up on a mixed arable and dairy farm in Wiltshire I was destined to work in the agriculture and associated industries.
I studied a BSc Hons in Agriculture and Land Management.
I was a farmer for 3 years post degree, before turning my attention to a fascination in markets and began a career in the UK grain trade.
Following 20 years of trading with 13 years running my own trading business, with an associated transport company, I left the physical grain trade.
Over the last 8 years I have pursued interests in the agri-food supply chain, focusing on the impact of commodities and their price volatility together with transport logistics on the food chain.
I currently write about the World wheat markets as well as providing support to businesses from farm to retailer. Assisting in their quest to manage margin impacted by commodity volatility and transport logistics.

What’s Next for Wheat Prices?

  • Wheat prices have been in freefall for some considerable time.
  • Prices have more than halved since the highs in May 2022.
  • What does this mean for the market?

Jolyon Hobby

1 week ago

3 min read

How the Wheat Futures Market Functions

  • Simplifying the wheat market helps to understand it.
  • Each market is different, but they are often less complex than they seem.
  • Understanding wheat futures allows more efficient global agri-trade.

Jolyon Hobby

3 weeks ago

6 min read

Um Guia Simples Para Entender o Trigo

  • O trigo é incrivelmente variado, alimentando populações em todo o mundo.
  • Existem diversos tipos e usos para esse grão aparentemente simples.
  • Entender o trigo é importante para qualquer empresa que opere na cadeia de abastecimento alimentar.

Jolyon Hobby

1 month ago

7 min read

A Simple Guide for Understanding Wheat

  • Wheat is fascinatingly varied, feeding populations across the globe.
  • There are many types of, and uses for, a seemingly simple grain.
  • A grasp of wheat is important for any business operating in the food supply chain.

Jolyon Hobby

1 month ago

5 min read

A Simple Guide for Understanding Wheat

  • Wheat is fascinatingly varied, feeding populations across the globe.
  • There are many types of, and uses for, a seemingly simple grain.
  • A grasp of wheat is important for any business operating in the food supply chain.

Jolyon Hobby

1 month ago

5 min read

Wheat – Reflections On 2023 And The Outlook For 2024

  • 2023 a year of war, weather and changing trade flows with an overall down trend.
  • 2024 will likely test both buyers and sellers as uncertainty continues.
  • Here’s an assessment of what the year ahead will hold for wheat.

Jolyon Hobby

2 months ago

6 min read

How to Make Good Decisions When Buying Wheat

  • Crazy volatility in markets can be a headache for buyers.
  • Making the right decisions for an individual business is key to maintaining margin.
  • Here are some ways buyers could use logic and data to predict market direction.

Jolyon Hobby

3 months ago

4 min read

China, India Could Create Wheat Demand Spike

  • China and India have altered trade flows as they focus on food security.
  • Elsewhere, some countries have too much rain, while others have too little, playing havoc with the wheat crop.
  • Issues in Australia and Argentina have caused the USDA to revise production estimates downwards.

Jolyon Hobby

4 months ago

3 min read

Despite Weather, War and Chinese Demand, Wheat Bear Market Persists

  • Too much rain in Northwest Europe is just as much of a problem as too little rain in Argentina and Australia.
  • The Ukrainian Black Sea humanitarian grain corridor faces ups and downs.
  • China, the largest wheat stockholder, continues to import significant volumes.

Jolyon Hobby

4 months ago

3 min read