Emma-Jane Batey

Packaging Writer PR & Communications

Emma-Jane Batey is an independent writer and communications consultant specialising in sustainability for the global packaging manufacturing industry. With over 15 years’ experience in executive ghost writing, thought leader articles and commentary pieces, Emma-Jane is focused on sharing how innovative thinking and personal responsibility help to shape a responsible future for FMCG packaging.

Black and white photo of a woman smiling at the camera, wearing a striped shirt and a necklace with a circular pendant. She has light-colored hair pulled back and a dark background behind her.

Close-up of an automated machine forming transparent plastic bottles, with robotic arms and mechanical components visible in an industrial setting.

Clarity Needed as PET Market Pressures Intensify

Insight Focus The PET supply chain is becoming less predictable. Geopo...

Clear plastic bottles are lined up in rows on a conveyor belt in a factory setting, ready for filling or packaging. The image has a cool blue tint, emphasizing an industrial and sanitary environment.

PET Industry Turns Attention to Optimisation

Insight Focus PET packaging in 2026 prioritises optimisation. Regulati...

Close-up of a plastic surface displaying the recycling symbol, the number 5, and the letters PP, indicating the material is polypropylene. The image has a cool blue tint and soft lighting.

Adaptation and Efficiency Set to Shape PET in 2026

Insight Focus 2026 marks a year of pragmatic PET sustainability. Opera...

A pile of empty, clear plastic bottles, some crushed and overlapping, with a blue-tinted background.

What Will CSRD Mean For PET in 2026?

Insight Focus The Corporate Sustainability Reporting Directive (CSRD) ...

A pile of crumpled clear plastic containers and cups against a blue background, highlighting plastic waste and environmental pollution.

What Has Changed for PET in 2025?

Insight Focus The PET industry faced regulation changes in 2025. Tough...

A close-up view of several empty, crumpled transparent plastic bottles piled together, highlighting plastic waste and environmental concerns.

PET Recycling Falters as Plant Closures Rise Across Europe

Insight Focus Recycling plants across Europe are shutting down. Tight ...

A variety of packaged food items and household products, including bottled water, pasta, oil, grains, biscuits, soap bars, and cleaning supplies, arranged closely together on a surface.

Why Does Food Safety Certification Matter for PET Packaging?

Insight Focus Food safety is crucial in PET packaging. Certification s...

Close-up of a plastic surface showing a raised recycling symbol with the number 5 and letters “PP,” indicating the material is polypropylene. The image has a cool blue tone.

What Does ‘Reduce, Reuse, Recycle’ Really Mean for PET Packaging?

Insight Focus Reduce, Reuse, Recycle guides circular PET packaging. Eu...

A close-up view of an automated industrial machine in a modern factory, showing a row of mechanical components and pipes with a blue and orange light illuminating the scene.

Why Automation Matters to the PET Supply Chain

Insight Focus PET producers turn to automation under mounting pressure...

A close-up view of several empty, clear plastic bottles, some crushed and overlapping, with a blue tint in the background.

PET Businesses See Benefits in Early Sustainability Reporting

Insight Focus PET businesses are adopting early sustainability reporti...

Close-up of the bottom of a transparent plastic bottle, showing recycling symbols and textured patterns, with a blurred background of more plastic bottles.

rPET Demand Continues to Grow But Technologies Need to Scale Up

Insight Focus PET recycling faces critical challenges with quality and...

A person wearing a floral dress places a plastic cup with a red straw into a green recycling bin, with blue and yellow bins visible nearby.

Rising rPET Demand and Innovation Drive Sustainable Packaging

Insight Focus Sustainability drives legislation, innovation and procur...

Rows of empty blue plastic bottles viewed from above, showing open bottle necks arranged in a tightly packed pattern.

How Current US Trade Tensions Could Impact EU PET Converters

Insight Focus Trade disputes between the EU and US have intensified. P...

A pile of empty, clear plastic bottles, some of which are crushed, with a blue-tinted background.

Chemical Recycling to Significantly Boost rPET Availability

Insight Focus The EU has approved EUR 500 million for chemical recycli...

Close-up of a plastic surface showing a raised recycling symbol with the number 1 inside a triangle and the letters PET underneath, indicating the type of recyclable plastic. The image has a blue tint.

What Does 2025 Hold for PET?

Insight Focus In 2025, new EU and US plastic waste laws are coming int...

A pile of various clear, crumpled plastic containers and bottles against a blue background, representing plastic waste or recycling.

What is the Biggest PET Legislation to Look Out For in 2025?

Insight Focus Key PET and packaging legislations show no sign of slowi...

Rows of empty clear plastic bottles move along a conveyor belt in an industrial manufacturing facility, suggesting an automated bottling or packaging process.

The Big 4 Problems Facing PET Producers

Insight Focus Limited recycling and supply chain competition challenge...

Assorted packaged food items, bottles of oil and water, pasta, grains, snacks, and various cleaning or toiletry bottles arranged together on a flat surface.

Is Plastic Essential, or Just a Problem?

Insight Focus Plastic has an essential role in healthcare, emergency r...

A pile of empty, clear plastic bottles, some crushed and overlapping, with a blue-tinted background.

Why PET is Perfect for Bottled Water

Insight Focus Bottled water demand is rising, pushing innovation in su...

A pile of crumpled, clear plastic containers and cups on a blue surface, symbolizing plastic waste and pollution.

Consumers Push Back on Tethered Bottle Closures

Insight Focus Tethered closures are the next big thing in sustai...

A pile of various crushed and empty clear plastic containers and bottles against a blue background, highlighting plastic waste and pollution.

Consumers Push Back on Tethered Bottle Closures

Insight Focus Tethered closures are the next big thing in sustai...

Assorted packaged food items, bottled water, cooking oil, cleaning supplies, and toiletries arranged closely together, viewed from above. Items include pasta, biscuits, grains, soap, and plastic bottles.

Smarter Packaging Choices for Sustainable Customisation

Insight Focus Recyclability doesn’t have to be complicated. In fact,...

A close-up view of several empty, transparent plastic bottles, some of which are crumpled, piled together with a blue-tinted background.

rPET’s Sustanability Credentials Shouldn’t Be Underestimated

Insight Focus rPET has typically been unfairly demonised due to its as...

A close-up view of multiple empty blue plastic bottles arranged in rows, showing the open tops and threaded necks. The bottles are closely packed, creating a pattern with their translucent blue surfaces.

4 Developments for PET Producers To Watch

Insight Focus The goalposts are constantly shifting for plastic produc...

Various recyclable materials, including glass bottles, metal cans, a cardboard egg carton, paper cups, a plastic spray bottle, and a plastic jug, are arranged on green grass.

Does PET Need a Rebrand?

Insight Focus Amid greater scrutiny of sustainability credentials, the...

A pile of crumpled, clear plastic containers and bottles against a blue background, highlighting plastic waste and pollution.

Quick Wins for Sustainable Plastic Packaging

Insight Focus Sustainability in packaging is no longer optional &ndash...

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