- Japan’s sugar consumption is at its lowest level in over 40 years.
- This year, it will total just 1.9m tonnes, down 70k tonnes year-on-year.
- It’s dwindling population, poor production, changing consumer tastes, and the more recent COVID lockdowns have caused this drop.
- Worst of all was when the Tokyo Olympic Games were postponed; Japan widely anticipated an influx of tourists for the three-week event that would have been hugely profitable for the food and beverage sector.
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